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Profitable Predictions are focused on rapidly impacting future marketing success, not historical analyses on customer/prospect data that deliver direct marketers no clear call to action. The days of marketing analytics bogging down the processes of marketing execution are over. Profitable Predictions boost ROI with predictive measures such as campaign response rate, lifetime customer value, most profitable segment, intent to purchase, and future propensity towards attrition, cross-sell or up-sell. The days of overspending on the worst prospects or underspending on the best, and living with the high costs of acquisition and retention are over. Loyalty Matrix delivers predicative analytics solutions comprised of both technology and services that produce actionable deliverables with a clear segment-by-segment profit strategy. Commerce and campaign data is combined for a more complete picture of the customer’s direct marketing effort. The path from insight to execution planning is immediate. Problems such as the “leaky bucket” of customer attrition are plugged by profiling which customers represent the soundest marketing investment for maximum profitability. Results are then continuously optimized over time. MatrixOptimizer® is the first Profitable Prediction platform delivered completely over the web for optimal direct marketing. “Fast Track to Results” is a low-risk, 6-week pilot program that returns initial insight on new customer data for a minimal upfront investment. We have clients such as 24-Hour Fitness, Los Angeles Times, and Apple Computer that have realized a 50-100% improvement in their direct marketing ROI and have gone from being in the dark to climbing an upward spiral of customer understanding and improvement. Spend your next direct marketing dollar more wisely…with Profitable Predictions from Loyalty Matrix.
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