About Us

Loyalty Matrix is the first provider of predictive analytic solutions for direct marketing delivered completely on the web, and focused solely on predicting the most profitable customer segments and the optimal marketing tactics for those segments.

Our comprehensive offering provides Actionable Insights within days, Optimization within weeks.

Among providers of analytics-based optimization, Loyalty Matrix adheres to direct marketing industry best practices and standardized processes in delivery of its platform and related services. We serve mid-size consumer product and service companies that must analyze vast amounts of subscription-based customer data returned by online and offline marketing efforts. We partner with direct marketing service providers who want to complement their business by offering private-labeled predictive analytic solutions to their customers.

Loyalty Matrix has achieved an impressive list of “firsts” in the marketing analytics space, including:

• the first to introduce a software-as-a-service solution
• the first to consolidate commerce with campaign data for predictive analysis
• the first to offer faster time-to-value via a unique 30-day pilot program and rapid refinement methodology

Our vision is that data-driven actionable predictions can positively impact every customer touch point to improve the profitability of every customer contact.

Founded in September 2001, Loyalty Matrix is headquartered in San Francisco, and embodies the Silicon Valley spirit of innovating cutting-edge technology to create revolutionary solutions.

Many happy clients are continuously optimizing their direct marketing with Loyalty Matrix.

Download Corporate Brochure (pdf)