|
News |
|
SoftCoin Selects Loyalty
Matrix for Its Program Performance Analysis SAN FRANCISCO-- November 7, 2006 - Loyalty Matrix, Inc., a San Francisco-based provider of on-demand marketing analytics for direct marketing optimization, today announced that it has signed an agreement to work with SoftCoin, the premier provider of interactive promotion and loyalty solutions for Consumer Packaged Goods (CPG) companies, to provide its marketing analytics services for SoftCoin’s client program performance analysis. “This is a unique opportunity for us to leverage our solution for CPG’s,” said Sandeep Giri, President and CEO of Loyalty Matrix. “SoftCoin has a unique web-based solution to run promotional programs on behalf of the CPG’s to capture direct consumer data. By applying our analytical solutions to this data, SoftCoin can offer more compelling insights to their clients, and at the same time, we deepen our knowledge of the CPG’s even further. So, it is a great win-win collaboration for the two companies.” SoftCoin will utilize Loyalty Matrix’s marketing analytics services in preparing its Client Business Review, which is a comprehensive analysis of how well a particular CPG’s program is performing. This analysis provides visibility into key program metrics including product sales, consumer demographics, market research, retailer participation and incentive redemption. Within the promotion strategy and design stage prior to launch, this analysis takes an active role in forecasting total participation, code activation, points and rewards liability, and promotion administrative costs. This provides SoftCoin clients a timely view of their program performance and helps them to better understand their consumers. “Loyalty Matrix brings a depth of expertise in marketing analytics,” said Robert Drescher, SoftCoin’s Chief Executive Officer. "We have always wanted to leverage our CPG program data for more than just reporting and actually deliver insights that enable timely decision making. Having Loyalty Matrix work with our analytics team will do just that." About SoftCoin SoftCoin®, Inc. is the leading provider of interactive promotion and loyalty solutions for consumer brands. Leveraging its BrandConnect™ technology and integrated professional services, SoftCoin delivers measurable revenue increases, engaged and loyal consumers, and lower program costs. SoftCoin has powered hundreds of interactive marketing campaigns for leading brands at Procter & Gamble, Cadbury-Schweppes, Nestlé, NASCAR RacePoints™, GlaxoSmithKline and others. These programs have connected millions of consumers directly with brands resulting in specific and measurable behaviors. Founded in 1999, SoftCoin is headquartered in San Francisco with regional offices in Chicago, Cincinnati, Dallas, Minneapolis, New York metro, and Princeton. About Loyalty Matrix Loyalty Matrix is the leader in on-demand marketing analytics for direct marketing optimization. Loyalty Matrix combines strategy, technology, and analytics to help clients identify their most relevant customer segments and the most optimal direct marketing tactics per segment. Loyalty Matrix provides a extensive library of proprietary analytical models for segmentation and for planning & optimization, served on-demand on top of an open source based technology infrastructure. Headquartered in San Francisco, CA, Loyalty Matrix serves clients across the country. 24 Hour Fitness, Apple Computer and LA Times are among the leading brands that rely on Loyalty Matrix for direct marketing optimization. For news and other information on Loyalty Matrix, please visit www.loyaltymatrix.com.
|